I love it when people are bold enough to ask me why I named my passion MooPoo Ranch. If you are curious about it yourself, read on.
Yes, my name has poop in it. And, yes, you can acknowledge that! I wouldn’t choose a name that had poo in it and then get mad if someone questioned me on it. It is in fact a weird name, but there is a lot of meaning behind the name.
I have always been fascinated by poop. Before you jump to conclusions, let me clarify further. I do not have coprophilia. I don’t get sexual pleasure from watching things defecate, nor do I have an intense desire to play with feces. Human poop is actually not very interesting to me. Don’t get me wrong–I’ll still talk about it at a level that would make some people uncomfortable–but I don’t find it compelling. Animal poop, on the other hand, greatly intrigues me. The first time I ever saw a cow pooping in a field was a pivotal moment of my young life. It was amazing. Cattle are my favorite animals, and always have been. I love everything about them, so I considered anything that came out their back end to be just as beautiful as their glorious bodies.
My past two jobs were focused around animal poop, applying it as fertilizer for crops and later attempting to keep it out of Wisconsin waters. Working with cow poop was actually the only good thing about either of those two jobs. The rest was just a bunch of shit. Since Earth Day 2016, I only work with my own animals’ poop, and I love it all the more. Not a day goes by where I don’t look at the turds from my beloved cattle, poultry, and pigs. Observing poop is the gateway to the health of an animal.
I never saw animal poop as something gross. I considered it Nature’s gold. I saw value in it. I realized what an incredible component it was in the great cycle of life: animal eats plants from the earth, animal processes plant food through its body, animal’s poop falls back to the earth, soil absorbs poop to feed plant-life, and plants again feed the animal. How amazing is our Creator, Mother Nature, to devise a system where nutrients travel through things (animals, humans, plants, soil) and simply change form along the way? Everything our bodies need to survive and grow is located within the food we eat, and after eating those foods, we pass them on to become food for another organism. What a genius Mother Nature is!
From an early age, I was hyper-aware of my culture’s shunning of poop. No one ever talked about it, and if they did, it was in a hushed tone. Poop was always treated as something bad or embarrassing. God forbid you’d be seen buying toilet paper in the store! Humans are so ridiculous–going about our days acting like we don’t pull our pants down every day to drop one. Meanwhile, my cow will lift her tail and plop one right on my foot if I don’t move out of the way. Being unable to talk about it freely in society made me want to talk about it even more.
Because I love cattle so much, and because I think the world of their manure, I wanted to represent both of those things within my name. MooPoo popped into my head as I was sitting with my little boys at the start of 2016. I started laughing hysterically and asked my tiny men what they thought. Being three and four years old, they obviously loved the name!
So why am I a ranch instead of a farm? I worked in conventional, large-scale agriculture for ten years. In that time, I worked within a lot of gigantic “farms.” I’m not even going to get into that here, so if you want to know more about why I developed such a bad taste in my mouth over the word “farm,” you can read about it by clicking here. I think ranch fits my agricultural practices perfectly, since I rotationally graze my cattle on healthy pasture. Ranch just feels right to me.
After I named my business MooPoo Ranch, I discovered all these other reasons for why it was the perfect name for me. My written blogs tend to have a serious flavor to them, because I look at the world at a very deep level and I am so passionate about what I do. Even though I am in constant introspection, I have another side that is incredibly childish. I love to laugh. I love to make people laugh. I prefer to be around happy people. The complexity of who I am means I’m analyzing the meaning of life one moment, and the next I’m telling a super dirty joke. When I was naming my business, I had a long list of super professional names. Names like Peaceful Pastures and Pleasant Meadow Ranch. I had just come out of a decade-long career where I couldn’t have a personality and had to act all professional, so I wanted nothing to do with anything proper. I wanted my name to be something that a person couldn’t say seriously. Something that made them smile and laugh. To this day I thoroughly enjoy sitting down for a business meeting with a professional and watching them say my name for the first time. Some try to avoid saying it, while others try really hard not to break their seriousness while saying MooPoo Ranch. I laugh every time.
So if you and I ever meet, please laugh. At the very least, please smile when you say MooPoo Ranch. Give yourself permission to be a happy little kid again–you know, the one who can’t resist laughing at poop.